During her career in the public relations industry, Autumn has led campaign efforts around hotel brands such as D.C.'s Melrose Georgetown Hotel, Atlanta's Ellis Hotel, The Stoneleigh Hotel & Spa in Dallas, Santa Fe's Bishop's Lodge, South Seas Island Resort in Captiva Island, Fla. and Bardessono Hotel & Spa in Napa Valley. She has coordinated the public relations program for Priority Club Rewards re-launch, the hotel loyalty program for InterContinental Hotels, the British Virgin Islands brand campaign and the Ritz-Carlton Lodge, Reynolds Plantation in Georgia.
Through years of media relations and understanding editorial interest, Autumn guides her clients through their experience value proposition evolution, creating a successful editorial journey that translates into business growth for her clients.
Prior to launching her own firm, she spent seven years in various public relations positions at a larger agency. She leads a talented team of PR experts and continually lands notable results in publications such as The New York Times, Food & Wine, CNN, Departures magazine, USA Today, and The Today Show to name a few.
As a graduate of Florida State University, Autumn is married, has three young daughters and is crazy about her frenchies. She is a nostalgic modernist who in addition to spending time with her family, loves travel, music, planning (anything), reading, architecture, dreaming about couture fashion, gathering around the kitchen, lots of tableware, and experiencing all things food + wine.
"Quality is never an accident. It is the result of sincere intention and effort, with intelligent direction and skillful execution. With each client that we have the opportunity to work with, our team proudly presents quality results."
Nancy's passion for success is contagious. With intuition and sense of creativity, Nancy connects to identify the needs of clients and develops smart campaigns to exceed their business goals. Her diligence and resolve sees campaigns through to fruition, resulting in increased exposure and revenue for clients. Nany's self-imposed high expectations have led to successful public relations programs impacting business for clients such as Coton Colors, Florida's Space Coast and the Loews New Orleans Hotel.
"Successful public relations campaigns are about more than exposure," says Nancy. "Effective programs should be measured by getting the right message to the right people. We pride ourselves on a strategic approach, partnering with our clients to meet their business objectives with targeted exposure."
The personal relationships Nancy has developed -- with both clients and with journalists -- is indicative of the personal approach she has adopted. Having spent years in a larger agency setting, she embraces the boutique environment of The Mayfield Group, which provides for personal connections and hands-on approach for which she is noted. She is a graduate of Florida State University. As a lively traditionalist, Nancy generously volunteers her time and talent in community leadership roles. She and her husband have two young daughters and fill their time traveling, being with friends, celebrating every occasion and enjoying family in Boston and Tampa.
"While I am always one to embrace the opportunity to travel and see new places alongside my family, I am constantly amazed by the creativity and inspiration that comes out of daily life. What can start as a regular Saturday afternoon relaxing at home, can rather become an impromptu gathering of friends and full of laughter. And as I grow, the greatest lesson I continue to learn is how all of those quite "regular" moments are worth more than a million of the meticulously planned adventures."
Katie brings energy to everything she does and everyone that she meets. Her infectious personality and lifelong passion for travel and experiencing new things has made her a natural fit in the world of hospitality and tourism public relations.
"I love working in such a dynamic and creative industry as travel. I have always had a passion for travel and love that because of our daily efforts, we are engaging with and inspiring people around the world to experience new places...that's pretty cool."
With over a decade of experience in the hospitality and tourism industry, ranging from a big agency setting to destination marketing organizations and state agencies, Katie has an in-depth knowledge in statewide program development, strategic partnerships, public relations and marketing. She loves working with clients to develop creative and dynamic ways to implement their vision. Her collaborative approach ensures amazing and thoughtful results.
Prior to joining The Mayfield Group, Katie led statewide marketing campaigns geared toward promoting Florida's rich history and cultural diversity at the Florida Department of State. She has vast experience in destination marketing, serving as the Marketing Communications Director for Visit Tallahassee, where she led all public relations and social media efforts in her hometown. Katie is a casual classicist and enjoys life to the fullest by traveling, cooking, eating and spending time with her husband, James, and their three children, Haley, Siena and Jack.